Neural antecedents of a random utility model
نویسندگان
چکیده
منابع مشابه
Neural Random Utility and Measured Value
We present a method for relating a neural measurement of value to choice behaviour. In a previous study, precisely targeted measurements of brain activity were made in the medial prefrontal cortex of subjects while they considered individual consumer goods. We present here two advances. First, we develop an empirical framework for relating this class of measured value data to choice prediction....
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ژورنال
عنوان ژورنال: Journal of Economic Behavior & Organization
سال: 2016
ISSN: 0167-2681
DOI: 10.1016/j.jebo.2016.09.018